Ohhh yümmy rüg! A true classic, the Williams-Sonoma genuine 4000-gram-weight flokati is exclusive to Williams-Sonoma Home. It is made of ivory New Zealand wool that is hand loomed into long, luxuriant pile then rinsed for 40 hours in the spring waters of the Pindos Mountains. The result is an exceedingly thick, fluffy, character-rich rug. Don’t they have the most wonderful product managers? Who comes up with this stuff? This product description is marketing brilliance… and oh yeah- it’s free! (the description- not the rug) har!